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Pay Per Click (PPC) Foundations Course


This course will let you master the concept of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Pay-Per-Click Advertising is a form of advertising where the advertiser pays for each click to their website or app. With this course, participants will learn how to use online marketing tools to post an advertisement and how to optimize your advertisement to compete with other advertisements and be listed at the top of the website.


2 hours


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Skills Covered

After completing this course, you will be able to:

  • PPC Auction/Bidding Method
  • Targeting Options in PPC
  • Keywords analysis and tracking
  • Writing Effective Ad Copy & Ad Extensions
  • Evaluating and fine-tuning PPC strategy
  • Conversion tracking, bidding, and reporting
  • Quality Score
  • Integration of PPC with other online marketing methods/channels

Who Should Attend

The PPC Foundation course is best suited for aspirants who wish to begin their career in PPC and Paid Search. However, the course is ideal for:

  • Business owners/ Entrepreneurs
  • Online Marketers
  • Marketing Professionals
  •  Bloggers
  • Social Media managers
  • Fresh graduates

Ready to Level Up?

Our training programmes provide participants with the opportunity to gain a more in-depth understanding in their relevant professions, and is also a great choice for people looking to upskill themselves.