This course provides identification of macro-environment factors that affect digital marketing and website design process, and to be in line with business and management strategies including overall understanding of various social media platforms. Apart from that, the programme will shift participants system thinking towards innovation at early stage. A fundamental paradigm shift from traditional ways of working and learning to be more agile and adaptive with the emerging digital technologies. The programme also prepares graduates with the needed skills in securing a job. This includes resume writing, self-branding, interview skills, communication skill presentation skills, language proficiency & time management.